Located in the fashionable rue Mouffetard in the 5th arrondissement, Franprix Noé sets a new standard in grocery shopping. Here, there is a focus on the shopping experience as well as product selection. Unlike the standard, black-and-orange-colored Franprix, this store sells organic products and lesser-known but high quality brands to promote a more responsible manner of consuming food.
The first few steps inside take you to the meat and cheese stand where an employee is ready to explain the different varieties of cheese and let you try a piece. The combination of the smell of cheese and the bread baking in the oven in the corner creates an enticing aroma that is authentic to Paris.
Past the ovens, located to the right of the entrance, there is a small salad bar with pita bread where you can make your own sandwich. In this area, you can also find refrigerated items such as packaged meat, ready-made meals, and yogurt, as well as fresh produce.
Franprix Noé offers a small range of vegetarian and vegan products. Some of these include vegan risotto with vegetables, ravioli with tofu, vegan sandwiches, and soy yogurt.
To the left side of the store, you’ll find all the things that an ordinary grocery store offers, such as potato chips, spaghetti and rice, canned foods, and fruit juices. But you can also find alternative versions to these products, including red quinoa spaghetti, gluten and dairy-free cake mix, and a variety of seeds that add a healthy twist to ordinary grocery fare.
With its oven cooking quiche and its juice machine pressing oranges, lemons, and grapefruit just inside the entrance, Franprix Noé offers a modern food-shopping experience. Here, everything is a bit more sophisticated than at your usual grocery store, with premium versions of cheese, charcuterie, and wine all around you. On your way out, you can even grab some fresh herbs for free or have a quick coffee in the cozy spot behind the check-out counter.
With its innovative displays of fine-food products, Franprix Noé promotes a more responsible way of shopping and a healthier way of living.
82, rue Mouffetard
Metro: Censier Daubenton (Line 7)
Hanna Gressler is a rising senior at the American University of Paris. She is currently serving as a summer intern for the Wells International Foundation.